How Organic + Paid Social Media Strategies Drive Real Business Revenue Growth
Still Not Seeing Sales From Your Social Content? Here's Why You Might Need to Combine Organic and Paid Growth
You’re showing up, creating quality content, and engaging with your audience… but the leads and sales still aren’t flowing like you hoped.
So what gives?
Just like we broke down in our [Organic vs. Paid Social Media Growth: Which Strategy Is Right for Your Business?] post, there are major differences between the two types of growth. But here’s the truth: you need both to reach your revenue goals.
Organic Growth: The Trust Builder
Organic growth is free and comes from consistent content creation, engagement, and community-building.
The goal? To grow long-term visibility, establish trust, and nurture an audience that’s genuinely connected to your brand.
Paid Growth: The Accelerator
Paid growth involves using ads or boosted content to quickly expand your reach.
Think of it as a fast track to getting in front of the right people at the right time—no more waiting for the algorithm to do its thing.
Done right, it helps you:
Attract high-quality leads
Get visible beyond your current followers
Convert interest into action much faster
The Revenue Strategy Combo
Pairing organic and paid strategies gives you a powerful way to drive sustainable revenue. Here’s how they plug into your marketing funnel:
Top of Funnel (Awareness)
Use both organic + paid reach to get attention on:
→ Tips, Reels, blog posts, educational content, trends
Middle of Funnel (Consideration)
Paid campaigns work well here to move leads further along:
→ Lead magnets, testimonials, product demos, FAQs
Bottom of Funnel (Conversion)
Combine retargeting ads with trust-building organic content:
→ Sales offers, in-depth demos, user-generated content
Real example:
You have an organic post that goes viral! → Turn that into an Awareness ad (TOF)
You have a great, clear educational post → Flip it into Lead Generation ad (MOF)
Your best customer left a great testimonial → Perfect ad for a retargeting campaign (BOF)
What Metrics Matter Most?
Let’s be real—metrics can get overwhelming. Here’s where to start:
Organic metrics to watch:
→ Saves, Shares, Comments, Likes, Follower growth
Paid ad metrics to track:
→ Click-through-rate (CTR), Cost Per Lead, Return on Ad Spend (ROAS)
Blended organic + paid metrics:
→ Website traffic, Lead magnet signups, DMs from posts or ads
The right metrics depend on your specific campaign goals, but these are great starting points.
How to Start Blending Organic + Paid Approaches
This is where it gets exciting and the options are endless! Here are a few starting points to get the ball rolling:
Repurpose your top-performing organic content into ads. If it’s already grabbing attention organically, then it’s usually a good indicator that users will respond well when it’s used as an ad.
Combine your organic content with your paid strategy to really highlight everything great about your offers
Be consistent versus perfect - just keep showing up and being you in your content
Team up with a digital advertising manager (hi, hello, it’s me!) to map out a custom strategy for your ads.
You’re Ready to Grow!
The formula is simple:
Trust built through organic content + Reach from paid ads = Real, measurable revenue growth.
If you’re feeling stuck on where to begin with ads—or you’re ready to stop guessing and start scaling—book a free discovery call.
Let’s work together to create a strategy that helps your business grow with confidence. ✨